“Alive” is the first of two visually mesmerising fashion films for costume designers Prangsta. Director Samuel Martin was given the freedom to come up with the concept and look and the result is a stunning and unique film.
The film promotes Prangsta’s bespoke style and collections. “I wanted to steer away from the classic fashion film look and create a visual experience with a story line, however ambiguous. The challenge was to create a film that portrayed Prangsta’s fashion range, style and feel and, at the same time, deliver a concept with visuals that are unique, fresh and eye-catching. I wanted to create something fresh with this film, something I haven’t seen before, certainly not something to this extent,” explains Martin.
This 4-minute film is the first of two films showcasing Prangsta’s unique range of clothes and accessories.
Winner of Best Direction and Best Actress at the 2014 Bokeh South African Fashion Film Festival
Winner of Best Actress, Best Actor and Best Make-Up at the 2014 London Fashion Film festival